About DFS

In 2022, we officially united our Finance and Insurance business under one simplified, professional brand. Diversified is now DFS. Two proud companies—one brand. What hasn’t changed is our customer-led service. Our relationship-driven approach to business has set us apart and continues to be our calling card.

Field of healthy soybeans bordered by a growing corn field and a harvested wheat field.

Our Story

DFS is America’s largest family-owned ag lender and a proud subsidiary of the Lauritzen Corporation. Like DFS, the Lauritzen Corporation has deep heartland roots and a long history of serving the agriculture community. For over 50 years, DFS has been a respected leader in equipment finance, forging long-term partnerships with equipment dealers, dealer associations, manufacturers, and customers.

We look at the American agriculture story with fondness and respect. And it’s a story we’re proud to play an important part in. New challenges present themselves every year that force the ag industry to innovate. We do the same, always looking for ways to provide better flexibility and solutions that keep growers growing, on the cutting-edge, and protected from loss.

Careers at DFS

We’re always looking for exceptional people who care about people and their work.

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